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The Data Story Guide Academy

Get Certified in Data Storytelling

Our courses and full certifications cover everything you need to know about data analysis, visualization, and storytelling. Learn the latest data trends with industry experts.

Coming Soon
Advanced Tracking (Longitudinal) Research

Advanced Tracking (Longitudinal) Research

If you're already familiar with the basics of tracking and want to push your skills further, this course is for you!

By the end of the course, you will know a range of techniques and how to apply them ...

  • Advanced statistical testing on trend data to identify changes
  • Tracking-ready analyses, like small multiple visualizations and splines.
  • Accounting for seasonality in trend data
  • When and how to weighting by key measures (e.g., volumetric)
  • Automated data quality checks and data updates
  • How to work out if changes in key results were due to changes within sub-groups or changes in sub-group size
  • Analysis frameworks (to add value and keep your audience engaged)

It's a logical extension to our Beginners Guide to Tracking Research course. 


Limited Offer
Advanced Data Checking, Cleaning, and Tidying

Advanced Data Checking, Cleaning, and Tidying

This course covers a range of skills required for survey data preparation.  It builds on introductory material covered in our "Survey Analysis Foundations" and "Beginners Guide to Data Checking and Cleaning" courses.  By the end of his course ... 

  • you will know how to identify opportunities tidy and transform variables, or create new variables from existing ones
  • know how to perform these tasks
  • and gain exposure to some automated methods for variable transformation and creation (that you might use for ongoing work, like tracking studies.

You can then sit the exam and get certified!

You can then build on this knowledge and skill set via The Data Story Guide and future courses.

Limited-time offer! Enroll now for free before we add a nominal fee.

Limited Offer
Driving Marketing Strategy via Research

Driving Marketing Strategy via Research

One of the critical things that separates advanced market researchers from the rest is the ability to connect findings with their primary audience, the marketing community.  If you want to take your consulting skills to a new level, this course is for you!

By the end of the course, you will know how to recognize an opportunity to add value to data using a range of strategy frameworks and how to apply them.  The frameworks include

  • Competitive Market Structure, layering classic perceptual maps
  • "Most Valuable Consumer," identifying and sizing the core group of consumers that drive the category and pinpointing them in demographic terms
  • Conversion Metrics, arranging readily available data to identify gaps and set consumer-relevant goals
  • Brand Strategy Grid to determine how best to meet those goals
  • Demand-Creating Conditions to help optimize the marketing mix.

While the course should benefit all, it will be particularly useful for those completing our Beginner's and Advanced Tracking Research courses

Limited-time offer! Enroll now for free before we add a nominal fee.

Limited Offer
Beginners Guide to Checking, Cleaning and Tidying Data

Beginners Guide to Checking, Cleaning and Tidying Data

This course covers a range of skills required for survey data preparation.  It builds on introductory material covered in our "Survey Analysis Foundations" course.  By the end of his course ... 

  • you will have a structured set of steps for checking and cleaning survey data
  • be able to practice them with real data
  • and gain exposure to some methods for tidying and transforming variables

You can then build on this knowledge and skill set via The Data Story Guide and our companion course for this learning path, Advanced Data Checking, Cleaning, and Tidying.

At the end of the learning path, you can sit the exam and get certified!

Limited-time offer! Enroll now for free before we add a nominal fee.

Learn Fast. Grow Faster.

Advance your data analysis skills and learn how to craft compelling data stories. The Data Story Guide Academy is the leader in online training for business people who work with data. There are courses for everyone, from people starting out with data through to market researchers, data analysts, and data scientists.

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Learn New Skills

Get up to speed on popular research and analysis topics with our free courses.

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Earn Recognition

Grow your career by completing certifications and adding industry-recognized badges to your LinkedIn profile.

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Why Learn with The Data Story Guide Academy

Advance Your Career

It’s time to invest in yourself and your career by staying up to date on the latest trends in survey analysis, reporting, dashboarding, and more.

Show Off Your Skills

Add certifications to your LinkedIn profile to show your current or future employer that when it comes to data, you know your stuff.

Empower Yourself

When you are truly data-driven, you will get more done with less risk, make the correct strategic decisions, grow profit margins, and win more business.

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