One of the critical things that separates advanced market researchers from the rest is the ability to connect findings with their primary audience, the marketing community.  If you want to take your consulting skills to a new level, this course is for you!

By the end of the course, you will know how to recognize an opportunity to add value to data using a range of strategy frameworks and how to apply them.  The frameworks include

• Competitive Market Structure, layering classic perceptual maps
• "Most Valuable Consumer," identifying and sizing the core group of consumers that drive the category and pinpointing them in demographic terms
• Conversion Metrics, arranging readily available data to identify gaps and set consumer-relevant goals
• Brand Strategy Grid to determine how best to meet those goals
• Demand-Creating Conditions to help optimize the marketing mix.

While the course should benefit all, it will be particularly useful for those completing our Beginner's and Advanced Tracking Research courses

Limited-time offer! Enroll now for free before we add a nominal fee.