About the Course
If you're new to tracking analysis and reporting or want to refresh your basic skills, this course is for you!
By the end of the course, you will know the basics of what tracking is, why companies do it, and the unique challenges it presents, including:
- Getting your data files in the best format for tracking
- Merging data files (for example, from wave to wave)
- Weighting specifics for tracking data
- Statistical testing on time-series data
- Data visualization for trackers
- And being smart about analysis and report building (so they are easy to update)
You can consider taking our Advanced Tracking(Longitudinal) Research course upon completion.
Limited-time offer! Enroll now for free before we add a nominal fee.
Course Instructor
Degree qualified in Marketing and Advertising Research (University of Technology, Sydney), Andrew has over 30 years experience as a market research professional. He is highly regarded for his ability to find stories in data and tell them in a clear and actionable way
-
Getting Started
- How to approach this course.
- What you need
-
Overview
- What is Tracking?
- Tracking Analysis (in a nutshell)
- Exercise 1: Create a basic tracking analysis
-
Setting Up a Tracking Study
- Basic design principles
- Incorporating non-survey measures
- The unique challenges of tracking data
-
Data Management
- Data management problems and solutions
-
Analysis
- Analysis problems and solutions
- Exercise 2: Fine tune your analysis
-
Reporting
- Reporting problems and solutions
- Using Visualizations
- Exercise 3: Visualize your analysis
- Aggregating and smoothing data
-
Next steps
- Advanced Tracking (Longitudinal) Research
-
Certification
- Before you start
- Exam
- Completing the course
About the Course
If you're new to tracking analysis and reporting or want to refresh your basic skills, this course is for you!
By the end of the course, you will know the basics of what tracking is, why companies do it, and the unique challenges it presents, including:
- Getting your data files in the best format for tracking
- Merging data files (for example, from wave to wave)
- Weighting specifics for tracking data
- Statistical testing on time-series data
- Data visualization for trackers
- And being smart about analysis and report building (so they are easy to update)
You can consider taking our Advanced Tracking(Longitudinal) Research course upon completion.
Limited-time offer! Enroll now for free before we add a nominal fee.
-
Getting Started
- How to approach this course.
- What you need
-
Overview
- What is Tracking?
- Tracking Analysis (in a nutshell)
- Exercise 1: Create a basic tracking analysis
-
Setting Up a Tracking Study
- Basic design principles
- Incorporating non-survey measures
- The unique challenges of tracking data
-
Data Management
- Data management problems and solutions
-
Analysis
- Analysis problems and solutions
- Exercise 2: Fine tune your analysis
-
Reporting
- Reporting problems and solutions
- Using Visualizations
- Exercise 3: Visualize your analysis
- Aggregating and smoothing data
-
Next steps
- Advanced Tracking (Longitudinal) Research
-
Certification
- Before you start
- Exam
- Completing the course
Course Instructor
Degree qualified in Marketing and Advertising Research (University of Technology, Sydney), Andrew has over 30 years experience as a market research professional. He is highly regarded for his ability to find stories in data and tell them in a clear and actionable way
